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About Uncle Phuncle

Slow fashion - Made in Melbourne, Australia.

Uncle Phuncle was founded by Ash (pictured below), a self taught designer and maker.  Starting out with a few hand printed t-shirts and cotton skirts, the label has evolved to offer a range of clothing all designed and hand made in Melbourne, Australia. 


With a focus on slow fashion and supporting local fabric suppliers and haberdashers, all Uncle Phuncle pieces are lovingly designed and made in small quantities in our Melbourne studio by Ash. 


Frustrated with the fleeting trends of seasonal releases, the Phuncle philosophy remains that your wardrobe should be like your favourite music: A great hit should be enjoyed all year round and for years to come! Rather than seasonal collections, the Phuncle wardrobe focuses on key wardrobe staples that are released in new prints and colours.

Uncle Phuncle is all about timeless silhouettes and adapting the classic elements of the 60s and 70s and reimagining them for your modern wardrobe. Wanting to advocate for and promote local industry, the fabrics and supplies are sourced from local suppliers using new and deadstock fabrics, as well as some exclusive prints that are designed and hand printed right here in the studio. 


From 2022, Uncle Phuncle has committed to being a no-fabric-waste fashion label. All off-cuts and fabric scrabs are now recycled through Upparel, a Melbourne business who recycles textiles into repourposed items such as pet bed fillings, office paritions, insulation and more.

For a brighter future for fashion, Uncle Phuncle stands for a return to vintage fashion values - Quality pieces, designed and made ethically with intention and thoughtfulness. 

Follow Uncle Phuncle on Instagram and TikTok for behind the scenes fun where you'll see new designs come to life in the Phuncle studio and hear about pre-order release dates and news first!

To contact Ash, say hi, ask a question or enquire about a creative collaboration please email info@unclephuncle.com

Ash (founder) in the Uncle Phuncle studio