Slow fashion - Made in Melbourne/Naarm Australia
Uncle Phuncle was founded by Ash (pictured below), a self-taught designer and maker. Starting out with a few hand printed t-shirts and cotton skirts, the label has evolved to offer a range of clothing designed and hand made in Melbourne/Naarm, Australia.
Ethically made and committed to sustainability:
With a focus on slow fashion and supporting local fabric suppliers and haberdashers, all Uncle Phuncle pieces are lovingly designed and made in small quantities in our studio by Ash. As orders are placed via the pre-order format, this reduces waste and unnecessary overproduction.
Wanting to advocate for and promote local industry, the fabrics and supplies are sourced from local suppliers using new and deadstock fabrics.
Uncle Phuncle is a no-fabric waste fashion label:
From 2022, Uncle Phuncle has committed to being a no-fabric-waste fashion label. All off-cuts and fabric scraps are now recycled through Upparel, who recycles textiles into repourposed items such as pet bed fillings, office paritions, insulation and more.
Uncle Phuncle AI-free guarantee
Uncle Phuncle is a human-lead fashion label that strives to bring you the most genuine, honest representation of our products: There is no AI used to generate any product photos, product descriptions or customer service replies.
Product photos: All product photos are taken in-studio on real human models or dressmaking mannequins taken on real cameras operated by humans. There are no product images generated by AI.
All product posters featured on the Uncle Phuncle website and social media are painstakingly made and edited by us, for hours, to bring you the cutest vintage inspired product posters for your eyeballs to feast upon. Could AI probably generate it in 3.5 seconds? Maybe. But that’s not the point (and it wouldn't be as good because a human didn't spend 4 hours contemplating the position of a text box)
Product descriptions and website words: All product descriptions and words you read on the Uncle Phuncle website were written by a real life, air-breathing human typing each word individually. Any seemingly AI-generic phrases you may notice are accidental and genuine because they came from the brain from a real human.
The Phuncle Philosophy:
Frustrated with the fleeting trends of seasonal releases, the Phuncle philosophy remains that your wardrobe should be like your favourite music: A great hit should be enjoyed for years to come.
For a sustainable and brighter future for fashion, we encourage everyone to hit repeat on their favourite wardrobe pieces to pump the breaks on rapid trend-based cycles. Rather than seasonal collections, the Phuncle wardrobe focuses on key wardrobe staples that are released in new prints and colours.
Uncle Phuncle stands for a return to vintage fashion values – Quality pieces, designed and made ethically with intention and thoughtfulness.
To contact in contact, to say hi or enquire about a creative collaboration please email [email protected]
Uncle Phuncle acknowledges the Wurundjeri Woi Wurrung people as the traditional owners of the land on which it operates and pays respect to their Elders, past and present. 